![]() So far, there has been little to no attempt to perform similar research on emoji faces that represent emotions other than happiness or sadness. ![]() This includes hand gestures, religious differences, and popular culture, among other things. Perhaps a more obvious reason why some emojis can be misinterpreted are cultural differences. Conversely, people from individualistic cultures, where self-expression is encouraged, tend to look at the mouth for more obvious cues. The reasons listed for these differences were that people from countries with collectivist cultures are more adept at reading subtle facial cues found in the eyes. The research found that Easterners placed more value on the emotions showed in the eyes, while Westerners determined emotions based on the look of the mouth. While there was no difference in how the Easterners and Westerners perceived emojis with the eyes and mouth pointing toward the same emotion, the results regarding emojis with mixed signals varied greatly. The researchers chose 427 people from western Europe and North America (Westerners) and East Asia (Easterners) and presented them with nine emojis with different variants of happy eyes/happy mouth, happy eyes/sad mouth, sad eyes/happy mouth, sad, eyes/neutral mouth, etc. Hence, a smiley doesn’t have the same meaning to everyone. In 2020, a paper published in the Cyberpsychology, Behavior, and Social Networking journal confirmed what many before suspected - there is a difference between how different cultures interpret cues in the eyes versus cues in the mouth while analyzing emotions. Differences in emoji usage across the east and westĪmong the emojis that might be misinterpreted in different cultures, emoji faces that represent emotions are the last to come to mind (after all, a smile is a smile in every country, right?). ![]() It’s well-known that languages change as time passes and as they come in contact with different cultures.Īlthough it’s hard to imagine this happening to images, there are some fundamental differences in people’s backgrounds, education, tradition, and bringing up that create communicational barriers when it comes to the use of emojis. Why do emojis mean different things in different countries? ![]() While there are still many similarities between emoji interpretations across different cultures, the fact that Keith Broni was chosen as the world’s first emoji translator in 2017, says volumes about how differently cultures around the world perceive emojis in communication. Once emojis left Japan and spread to different parts of the world, they gained a life of their own, as languages do. Two years later, in 1999, Shigetaka Kurita created a set of 176 emojis for a mobile phone, prompting other phone companies to do the same in response - and causing emojis to become a worldwide phenomenon in the process. In 1997, the very first set of 90 black and white emojis was released on a Japanese pager-like device known as J-phone.
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